Best Google Analytics Plugins For WordPress Website (Free & Premium)

Website analytics is a great way to know how your website is performing and best ways to improve your search ranking as you can track where visitors come from and how they interact with your site.

Google Analytics offers the best and superb means to help you make data-driven decisions to improve your website. Adding Google analytics to a WordPress site can be tricky.

There are different ways to adding Google analytics code to WordPress site but we will show you the easiest way via the use of Google Analytics WordPress plugin. While there are tons of plugins available for WordPress analytics online, some are better than others.

Hence, we’ve shortlisted some of the best Google Analytics plugins for WordPress. This will help you get the data you need to boost your website growth.

Do You Need Google Analytics on Your Website?

Yes, you do. If you really want to improve the search performance of your website, you need to measure metrics and test certain keywords and know the type of content that is performing and the ones that need improvement.

Google Analytics is a free website analytics tool that tracks how many people visit your website.

  • You can see the different demographics of your site visitors
  • Study how people find your website
  • Find out which of your posts and pages get the most traffic
  • See stats about what’s happening on your site in real-time
  • Track inbound and outbound links to your site

This information can be used for data-driven decisions for your business and marketing strategy.

What are the Benefits of Google Analytics Plugin?

Using Google analytics plugin helps to add your Analytics tracking ID to every page of your website automatically. This is much easier than adding Google Analytics manually.

Now let us show you some of the best analytics plugin that offer the best result (Free & Premium)

Best Google Analytics Plugins for WordPress

There are so many analytics plugins out there but most are not cool but these listed here are selected few out of the best for both free and paid versions.

1. MonsterInsights – Best Google Analytics Plugin

MonsterInsights by no surprise is the best Google Analytics plugin for WordPress websites with over 3 million active installs. With its’ seamless integration into WordPress and impressive features, it provides an easy way to track your WordPress website’s data.


This provides means to add your Google Analytics to WordPress without a single line of code. Thence, you can check your sites’ Google Analytics reports right from your WordPress dashboard. Best of all, you can use advanced Google Analytics tracking features without customizing your tracking code.

Your analytics dashboard shows all the data you need to make smart decisions to grow your business.

Features MonsterInsights WordPress Plugin

  • View your website’s traffic details from the WordPress dashboard.
  • Get detailed demographic reports of your visitors.
  • See the visitor’s journey from how they found your website to what makes them convert.
  • Unlock event tracking, which helps you discover if your CTA (call-to-action) is getting clicked.
  • Get GDPR-compliant with the help of an EU Compliance add-on.
  • Track form views, form submissions, and your form conversion rates.
  • Integrate with Google Ads to show ad campaign data in your dashboard.
  • Track custom dimensions for authors, categories, tags, and more with a single click.
  • Connect Google Analytics eCommerce tracking with WooCommerce, to see data such as your conversion rate, transactions, and average order value.

It’s free to use but if you wish to get more, try its premium version and it cost you $99.50/year.

Price: Free | Premium: $99.50/ year

2. ExactMetrics

ExactMetrics is another plugin that ranks amongst the best Google Analytics plugin for WordPress.With over 1 million downloads, it is not a child’s play. It allows you install Google Analytics in WordPress with a single click. 

From your WordPress dashboard, you can view all data. It is completely free, but it doesn’t support integration with other plugins like:

  • WooCommerce
  • Google Ads
  • Google Adsense, and others.

Regardless of this shortcoming, it’s a cool Google Analytics tool for WordPress considering it is a Free tool.

Features of ExactMetrics:

  • Track your visitors from your WordPress dashboard. View details like bounce rate, page views, organic searches, outbound links, mobile site data, and referral data.
  • Track events on your desktop site and your AMP (Accelerated Mobile Pages) site.
  • Get real-time stats such as traffic sources and acquisition channels from your WordPress dashboard.
  • Optimize your pages with the help of detailed post and page reports.
  • Track affiliate links, downloads, and form submissions.

Price: Free

3. GA Google Analytics

GA Google Analytics is a Google Analytics plugin that is simple, light-weight and GDPR-compliant. Developed to help you add the Google Analytics tracking code on every page of your website. Does not display any data or insights as other plugins do, but it is good and that is why it made it on this list.


Features GA Google Analytics Plugin

  • Lets you easily add the Google Analytics tracking code on your website.
  • It gives visitors the option to opt-out of sharing their data. You won’t be able to track the users who opt-out.
  • Configures multiple tracking codes to help you track your links better.
  • Disables tracking for users that are logged in the admin area.

To get additional features, you’ll upgrade to the pro version of the plugin. Once you install and activate it, copy and paste in your tracking ID, it will place Google Analytics data tracking code on all the pages of your site.

Price: Free | Premium: $15 one-off

GA Tracking Options

If you do not have a Google analytics account, follow the steps below

To enable Google Analytics 4:
  1. Follow this guide to create a GA 4 account
  2. During account creation, you’ll get a tracking (measurement) ID
  3. Add your new tracking ID to the plugin setting, “GA Tracking ID”
  4. Select “Global Site Tag” for the plugin setting, “Tracking Method”

Save changes and done. Wait 24-48 hours before viewing collected data in your GA account.

4. Analytify

Analytify is a freemium Google Analytics plugin. It offers a simple installation process to add the tracking code to your site with just one click. It is good and also popular Google Analytics plugin for WordPress. Currently, Analytify has 2 million downloads, and this is proof that this plugin is popular with the WordPress community.


The Free version comes with limited features, and if you want to get all the features, you’ll upgrade to the premium version. 

Features of Analytify Plugin

  • Analytify allows you to track real-time visitors from your WordPress dashboard. You can also get the reports of individual pages, posts, and custom types.
  • It supports a lot of addons if you go for the premium versions. You can get addons for tracking WooCommerce sales, Easy Digital Downloads, and UTM campaign tracking.
  • Analytify sends automated reports of your site’s general statistics to your assigned email address.

Other advanced features not found in analytify:

  • WordPress category tracking
  • affiliate link tracking
  • file download tracking

Price: Free | Premium: $39/year

5. Enhanced Ecommerce Google Analytics

Are you looking for a Google Analytics plugin to track your WooCommerce store?

Enhanced Ecommerce Google Analytics is the solution. It is a good choice for people running online stores. It’s a plugin that specializes in tracking the performance of WooCommerce stores.

enhanced-ecommerce tac

The plugin offers the most detailed insights into customer behavior, product, and sales statistics. But just like Analytify, if you want to use this plugin to its full potential, you need to upgrade to the premium version.

Features Enhanced Ecommerce Google Analytics Plugin

  • Track product clicks, impressions, add to cart events, and more.
  • Sends performance and behavior reports of shopping, checkouts, products, and sales.
  • Optimize pages based on the data by integrating with Google Analytics eCommerce tracking feature.

Price: Free | Premium: $135 one-off

6. WP Google Analytics Events

WP Google Analytics Events is not like other WordPress Google Analytics plugin. It doesn’t show you your site’s data, but can be used to track events that occur on your website.

Google Analytics Events lets you easily understand what your visitors do on your website. However, you should know the plugin only tracks events. So it isn’t as comprehensive as the other plugins examined here.

Events can easily be setup and the behavior of WordPress users and visitors observed. Now you can track the number of clicks your CTA (call to action) gets and how far the visitor scrolled down your page. It’s also possible to track affiliate links and form submissions. 

Disadvantage of this plugin

It’s complicated to set up. This means you need additional knowledge on how event tracking works.

Features WP Google Analytics Events

  • Helps you track links and form submissions.
  • Compares the performance of two different CTAs on your page.
  • Helps you set up custom events.
  • Allows you to track YouTube and Vimeo videos if you use the premium version of the plugin.

Price: Free | Premium: starts at $79/year

7. Google Analytics by 10Web

The plugin Google Analytics by 10Web offers integration with Google Ads and Adsense just like MonsterInsight do. You can get important data about your ad campaigns and your general site’s data in the same dashboard.


Features of Google Analytics by 10Web:

  • Set goals and manage goals from your admin area
  • Integrates Google Adsense and Google Ads for exporting data to your dashboard
  • Download analytical reports in CSV format.
  • Tracks eCommerce sales, shows custom notifications on trigger and generates custom tracking codes with eCommerce analytics feature. 

Price: Free | Premium: starts at $30

8. WP Statistics

WP Statistics is a powerful WordPress analytics plugin that helps you track all visitor activity on your WordPress dashboard. This plugin is good with geographical and content reports. It can show your real-time website metrics. Even better, you can get all of these features for free!


You can know how many people visit your personal or business website, where they’re coming from, what browsers and search engines they use, and which of your contents, categories, tags and users get more visits.

It is not a Google Analytics plugin and it comes with its own advantages. No need to configure Google Analytics, and your website’s data won’t be shared with anyone.

It tracks and keeps all the data on your WordPress site, sharing it with no-one but you. This also increases your WordPress backup size, but you can delete the old data to keep the storage costs manageable.

Features of WP Statistics

  • View all of the stats from your WordPress dashboard.
  • Tracks redirects coming in from search engines like Google, Bing, and Yandex.
  • Lets you filter data any way you want. You can filter it by location, browser versions, keywords, IPs, and more.
  • Emails all the statistics of your WordPress website to keep you updated at all times.

Price: Free

9. Matomo

Matomo is a Google Analytics alternative and it is popular. A major difference between Matomo and Google Analytics is that Matomo does not share their data if you opt-out.


Matomo, formerly Piwik, is a free and open source web analytics application. It tracks online visits to one or more websites and displays reports on these visits for analysis. It allows you to track your visitors on your website. Works in a similar way like Google Analytics by showing you detailed reports on traffic sources, keywords, geo-locations, and other metrics.

The WordPress plugin helps you add the tracking code to your website, after which you can view reports from your WordPress dashboard. You can try Matomo for free, but if you want to keep your user tracking feature, you will eventually have to get the pro version.

If you’re running a website that advocates privacy, then this plugin is the best option for you.

Features of Matomo

  • Gives you real-time stats of your website which you can view on your WordPress dashboard.
  • Supports heatmaps, session recording, A/B testing, and form analytics.
  • Helps in making your website GDPR compliant.
  • Adds the tracking code on your website with the help of Matomo’s WordPress plugin.

Price: $9/month

Which is the Best Google Analytics Plugin for WordPress?

From this post, it shows how we have looked at the Google Analytics plugins for WordPress website, we can conclude that MonsterInsights is still the best WordPress plugin for Google Analytics. The rest are also super cool and can perform the desired task also as shown above.

Trust this post on the best Google Analytics Plugin for WordPress was useful? Try any of these and you won’t regret it. There is free and paid versions depending on your desire and functionality expectations.

Got any questions or think we missed out on a few good plugins, let us know in the comments below. Please share with the button to your social media

Read Also:

Do You Need Google Analytics on Your Website?

Yes, you do. If you really want to improve the search performance of your website, you need to measure metrics and test certain keywords and know the type of content that is performing and the ones that need improvement.

What is Google analytics?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin

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