Social media marketing and its benefits to business

Social media marketing is simply the use of any social media platform as a means to establish a connection with your targeted audience and promote your business.

In the eyes of marketers like your social media is not only seen as a medium for entertainment but as a medium to meet multiple persons with just a click of the button, from the direct messages, group messages to audio-visual recordings, Images, and stories.


Social media is a powerful tool for effective marketing.

Social media marketing benefit

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You must know that social media don’t just involve the use of social networks like Facebook, Linkedin, Instagram, and my favorite social media, YouTube e.t.c, to facilitate social marketing there are also two major social media channels which are forums and blogs.

With most people finding it difficult to differentiate between social media marketing and digital marketing, It has caused a lot of problems when choosing the perfect marketing strategy.

There is a clear difference between them as social media invoices the use of social media sites and other social channels in promoting your business while digital marketing involves the use of all digital platforms including social media, all Internet platforms, and also mobile marketing which are not -internet-based.

Since my focus remains on social media marketing and having established the major difference between social media marketing and digital marketing we move to social media marketing strategies.

Social media marketing strategies

Social media marketing strategy is more than just opening a few social media sites and hoping for clients and audiences.

You need to be precise in creating a marketing strategy or should I say strategies because they could be more than one.

With billions of people on the internet every second, social media strategies can’t be overemphasized, research has proven that over 60% of clients who were satisfied by a brand on social media platform do not recommend the brand to others and over 80% of people that talks about a brand online presence and prowess don’t follow or like such brand online profile.

It’s certainly not the fault of the clients but the inability of such a brand or marketer to initiate a working and effective strategy. of social media marketing.

Social media marketing is simply the use of any social media platform as a means to establish a connection with your targeted audience and promote your business.

In the eyes of marketers like your social media is not only seen as a medium for entertainment but as a medium to meet multiple persons with just a click of the button, from the direct messages, group messages to audio-visual recordings, Images, and stories.

Social media is a powerful tool for effective marketing.

You must know that social media don’t just involve the use of social networks like Facebook, Linkedin, Instagram, and my favorite social media, YouTube e.t.c, to facilitate social marketing there are also two major social media channels which are forums and blogs.

With most people finding it difficult to differentiate between social media marketing and digital marketing, It has caused a lot of problems when choosing the perfect marketing strategy.

There is a clear difference between them as social media invoices the use of social media sites and other social channels in promoting your business while digital marketing involves the use of all digital platforms including social media, all Internet platforms, and also mobile marketing which are not -internet-based.

Since my focus remains on social media marketing and having established the major difference between social media marketing and digital marketing we move to social media marketing strategies. Before I dive deep, I would briefly talk about the benefits of social media marketing.

5 Benefits of social media marketing.

1) Increases your brand awareness

With different internet platforms connecting billions of people across the globe,  using social media as a marketing platform helps increase your product awareness even to places you haven’t gone yet.

2) Increases Inbound Traffic

Most social media platforms have the policy of allowing users post content and adding links of your website to the content, this helps drive visitors to your site and it enables your audience/visitor to learn more about your product.

3) it creates room for improvement

The comment, reply, and feedback section on social media platforms allow your clients to express their gratitude or disappointment on how your service was rendered or how effective your product was, this helps you adjust to the level of satisfaction your clients are expecting from you.

4) Strengthen the marketer and customer bond

One of the key emphasis on how to have a profitable business is the strong relationship between a marketer and his clients.

Social Media provides such a platform through its interactive section, it builds trust between both parties.

5) Keeps you updated on new strategies

Everybody will accept the fact that social Media gets improved on a regular basis hence having a presence on social media platforms help you to plug into new innovations and to also quickly take full advantage of it.

They also help you keep a bird’s eye view over your competitors.

Without further Ado, let’s move to the strategies of social media marketing

10 social media marketing strategies to boost your business

1) Social media marketing goal setting

Most businesses end up hitting rock bottom because they never set strategic goals on what their presence on the internet would do for their business.

Setting goals is simply writing out plans on how you want your online brand to be known.

For example setting goals on how you want to increase your brand awareness, increase traffic which in turn increases the number of the targeted audience.

Your social media marketing goals must serve as a backbone and not a set of new goal that is alien to your general business goal.

2) Make decisions on who you want as the target audience

Your Audiences are the set or group of people who are social media platforms that you are planning on making as clients. They must be targeted not in a numerical sense yet but first with attributes, features, and characteristics. Selecting your target audience must be directly proportional to your products or services.
for example, if you are a data analyst, your targeted audience would-be researchers, university students, and research companies that use Social Media.

3) Analyzing/knowing your competitors

You are not the first in the business neither will you be the first to use social media as a means of marketing, hence knowing your competitors gives you an edge on how to be better than them.

There are third-party software called “competitor analysis tools ” which help you with researches on your competitors especially the ones with high traffic and audience, In order to know their marketing strategies.

The goal is not to steal their strategies but to know how you can merge their existing strategies with your new innovative ones.

4) Know your target audience

After you have selected your audience, knowing them brings you to a step closer into making them your clients.

You must know the number of views, Likes, and comments they make on a particular product with specific attributes like colors, shapes, and sizes.

You can do this by employing a data analysis programmer, the programmer helps you with the analysis patterns of your audience in order to create a unique table of preference.

Read Also: Proven ways to get quality backlinks

5) Selecting the preferred social media channels

In 2018 there have been over 2 billion monthly active Facebook users, this makes it one of the best social media channel to use if you are targeting large demography, but not everybody spends quality time on Facebook, moreso if your targeted audience is age range-bound, like 24-38 age range they make less than 50% of Facebook users.

While some people prefer Instagram or YouTube e.t.c so carrying out statistical research on the platform where most of your audience spends most of their time might be needed.

Some of your Audience might be readers, so using forums and blogs, as a marketing platform would be nice. Never waste your time on social media platforms your audience doesn’t use.

6) Quality content creation:

Asking yourself these questions and answering them helps to create quality content

a) The maximum number of character content/word count
b)  How many links you want to have on your content
c)  The content type for each platform

Research has proven that video content is 35 times more likely to be shared on social media platforms than any other content.

Like Instagram Having more video content creation activities, it has since grown to become one of the best social media report platforms.

Brands on Instagram have reported having a per- follower engagement rate of over 3.9% making it 58 times higher than Facebook.

In creating video content you must know the following
a) specific content your audience prefers    – Amine        – real-time event        – Imaginary events

b) Do your audience like viewing video content with a longer time frame or shorter ones?

c) The language your audience understands.

Since the internet has broken down the barriers of distance, it’s advisable for you to know the language your Audience understands, then download the Google language or translation software.

7) Customizing your content to suit the social media channels you are engaging with

Each social media platform has a specific mode of operation and rules and regulations governing content creation.

Twitter

tweets have specific rules and regulations and they include

1. You can’t write more than 280 characters in a tweet, so you must be precise with your content.

2. As of now only  1-2 links are allowed in a single tweet. I would advise you to combine images with your tweets.

Facebook

Facebook encourages longer post and support videos content also, but long post could be boring so you can simply use a short post merged with video content.

YouTube

Is majorly a video content platform, so creating good video content can work here, youTube also supports long video content but you can deliberately make your video short and precise or partitioning your videos into sections.

Instagram

A Social network that majorly bases on images and short videos, hence making your content into pictures would work like magic on Instagram.

Linkedln

An internet platform termed as an educative and professional platform, hence you must create a content/post that would be attractive to high minded people.

Always update yourself on new innovations by the social media platforms you are using and remember that on content creation, create content on social media platforms your audience is an active participant of.

8) Engaging your Audience

Always make sure you live a comment and review section for your audience to give their feedback, doing a giveaway sometimes can go a long way.

9) Boosting your number of audience

Many social Media Network encourages Ad’s promotions, you can pay social media platforms to promote your content/product by advertising them, most of the platform also allows you to customize your Ad’s in order to reach a specific audience.

You can also employ the help of social media influencers to help recommend your product or to speak about your products on your content.

10) Tracking and analyzing your result

Analyzing your results could either be on a daily, monthly, or yearly basis. This helps you to keep track of the social media platforms that you are already profiting from and the ones you are not. It also helps you in re-strategizing and to increase your Audience on the less active social media platforms.

Take note: Never mix your personal taste with that of your targeted audience. 

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