How to Run TikTok Ads in Nigeria via Phone: A Complete Beginner’s Guide

TikTok offers a built-in tool called Promote, accessible through TikTok Studio, which lets you turn organic content—videos or live streams—into ads directly in the app.

Contents

Here’s how to use Tiktok Studio feature for Ads in Nigeria 1. Prepare Your TikTok Account 2. Access TikTok Studio and Find Promote 3. Choose Your Objective & Target Audience 4. Set Budget, Duration, and Payment 5. Launch Your Promote Campaign 6. Track Performance and Insights 7. When to Use Promote (and When to Skip It)Summary Table Final Thoughts for Nigerian Advertisers Read also:

You can also run effective and professional TikTok ads via the TikTok Ads manager in Nigeria and anywhere in the world

Here’s how to use Tiktok Studio feature for Ads in Nigeria

Learn how to run TikTok ads in Nigeria using the Promote feature in TikTok Studio. This step-by-step guide covers setup, budgeting, targeting, payment options, and how to track performance—all directly from your phone.

run tiktok ads in nigeria via tiktok studio

1. Prepare Your TikTok Account

Switch to a Business Account if you haven’t already:
- Go to Settings & Privacy → Manage account → Switch to Business Account.
Confirm your account is public, and your video doesn’t use restricted sound.

2. Access TikTok Studio and Find Promote

You can open Promote in several places inside TikTok:

Via TikTok Studio:
- Tap the three lines (≡) at the top right of your profile.
- Select TikTok Studio.
- You’ll find Promote among the tool options
Directly from a Video:
- Open one of your videos, tap the three dots (⋯).
- Tap the Promote icon
Within Business Suite or LIVE:
- Inside Business Suite or while live streaming, tap the Promote icon

3. Choose Your Objective & Target Audience

Once in Promote:

Select one of these goals:
- More video views
- More followers
- Website visits or other actions (calls, messages, leads)
Decide who will see your ad:
- Choose Automatic for TikTok’s smart targeting, or
- Custom audience to specify demographics like age, gender, interests, and Nigeria as the location

4. Set Budget, Duration, and Payment

Choose how much you want to spend and how long the ad will run.
In Nigeria, you can fund ads using TikTok Coins purchased with your Naira card—prices start from around ₦2,000 up
For advanced payment options (like U.S. billing), use virtual USD cards via services like Bitnob or EverTry, then integrate them through TikTok Ads Manager ads.tiktok.com.

5. Launch Your Promote Campaign

Preview your campaign details.
Submit it for review.
TikTok typically approves in a few hours and labels it “Promoted” in feeds

6. Track Performance and Insights

After launching, track results:

From TikTok Studio or Promote dashboard, check metrics:
- Views, clicks, followers gained, messages, and more
For website objectives, tap Analytics in your video’s options to see link clicks and data like reach, average watch time, and demographics

7. When to Use Promote (and When to Skip It)

Promote works best with content that already performs well. TikTok may suggest promotion when a video underperforms—but experts recommend only promoting well-engaging videos
In many cases, starting a proper campaign through TikTok Ads Manager (with virtual USD cards) gives you better control over targeting and conversions

Summary Table

Step	Action	Best For
1	Switch to Business Account	Access Promote
2	Open TikTok Studio → Promote	Easy in-app access
3	Choose goal and audience	Views, followers or conversions
4	Set budget, duration & pay	Start from ₦2,000
5	Launch and wait for approval	Usually within hours
6	Monitor analytics	Refine your next campaign

Final Thoughts for Nigerian Advertisers

Using Promote in TikTok Studio is a fast way to boost content within the app. It’s great if you want simple ads and already have some engaging videos. Just be sure to pick the right videos and budget carefully.

If you need deeper targeting and conversion tracking (like website sales), plan to upgrade to TikTok Ads Manager using virtual USD cards down the line.