The Ibukun Awosika Leadership Academy (IALA) is launching the first-ever African Marketplace Dubai 2025, set to take place from November 12–15, 2025, at the Grand Hyatt Hotel in Dubai. It’s more than a fair—it’s a curated platform spotlighting export-ready small and medium-sized enterprises (SMEs) from across Africa and the Caribbean. Expect top-tier offerings in fashion, agriculture, technology, textiles, and the arts
A New Global Stage for African and Caribbean SMEs
What to Expect: Beyond the Booths
- Product showcases: Get to know standout brands and innovations.
- Hands-on workshops: Gain practical skills in business, exports, and market access.
- Cultural showcases: Experience the diversity and richness of African and Caribbean heritage.
- Business networking: Dedicated spaces for exhibitors to meet distributors, investors, and trade partners
With over 250 exhibitors and thousands of expected visitors, this four-day event promises high visibility, meaningful deals, and authentic cultural exchange
Why Dubai Matters
Ibukun Awosika, founder of IALA, highlights Dubai’s strategic role: it’s a global crossroads where more than 200 nationalities come together daily. Here, “our excellence belongs at the centre of global conversations”
Partnering with Dubai’s Department of Economy and Tourism, the event aims to open long-term channels for African and Caribbean SMEs—bringing sustained visibility, capital access, and international collaboration opportunities
Turning Challenges into Opportunities
A major goal of the Marketplace is to address a critical barrier faced by many African and Caribbean entrepreneurs: sustainable access to global markets. By building connections in one of the world’s busiest trading hubs, the event aims to lay the groundwork for enduring trade relationships
A Personal Vision from Ibukun Awosika
“As a platform, this is more than just products—it’s about changing perceptions, creating opportunities, and showing the world that our talent shines just as bright,” said Awosika .
How You Can Get Involved
Whether you’re showcasing your own brand or exploring as a visitor, this is a unique chance to connect with global buyers, investors, and cultural ambassadors.
Why This Matters to You
- For African and Caribbean brands, it’s a rare chance to present products directly to a global audience.
- Buyers and investors gain early access to emerging talent and innovation.
- For the wider global business community, it’s a forward-looking step toward real inclusive trade networks.
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