Many people are interested in learning the steps and basic requirements for managing and paying for Instagram and Facebook ads in Nigeria using a debit or credit card (including Naira Mastercard, Visa, and Verve cards).
Having issues paying for Instagram Ads?
If the answer is Yes, this article is all you need to read right now.
For Nigerian business owners, media buyers, digital marketers, and service providers trying to attract new clients and boost sales, Facebook has always been a terrific advertising tool.
Paying for Facebook advertisements in Nigeria has become challenging due to the CBN’s latest spending cap on overseas transactions. There is a previous post on how to Pay For Facebook Ads in Naira that deals extensively with most of the payment issues you may be having.
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In this post our focus is on Instagram Ads and all you need to do to make payment in Naira.
How to pay for Instagram Ads in Naira
We have broken this into 2 steps which are
- Steps to Pay for Instagram Ads without a Linked Facebook Account/Page
- Steps to Pay for Instagram Ads with a Linked Facebook Account
Read Also:
- How Digital Out-of-Home Advertising (DOOH) Has Transformed Over Time
- How to pay for Facebook and Instagram ads in Naira
- How to Add or Remove Debit/Credit Card on Facebook Ads
- Threads by Instagram: Twitter Displacement
- 7 Practical Tips To Get Google Adsense Approval (in 2023)
1. How to Pay for Instagram Ads without a Linked Facebook Account/Page
Here is the proper procedure for effectively setting up Instagram ads payment without a connected Facebook account or page.
- Locate the post you want to use as an advertisement in your Instagram app and select “Promote”. Users with a business/professional account are the only ones who can use the promotion option.
- After selecting your location, move on to the following step by clicking the arrow icon in the top right corner of your screen. You can choose from the following options: your website (you must include the link), your Instagram direct messages, or your Instagram profile.
- Choose your target audience. You may either create your own audience or choose to target users who are similar to your followers.
- After entering your payment information, select “Promote.”
2. How to Pay for Instagram Ads with a Linked Facebook Account
When your Instagram page and Facebook page are already linked. In this way, both accounts function as a single entity—a business.
Because it enables them to swiftly grow their campaigns by reaching a larger portion of the targeted audience, they use Instagram as an additional placement on Facebook rather than as a separate channel.
As a result, if your Instagram account is connected to Facebook after you pay for Facebook advertisements, they will appear on both platforms.
Steps to Check if Your Instagram Account is Connected to Facebook
- Tap the three-lined emblem in the top-right corner of your profile.
- Select Settings.
- Select Payments.
- Try to find “Your Account.” (Under “Your Account,” you will either find a long list of numbers or the name of a company. Your account is not linked to Facebook if you see numbers. If you see a company name, it is related.
Which Nigerian Bank Card works for Facebook ads?
According to user reviews and the banks I have personally used, the top banks in Nigeria for Instagram and Facebook ad payments are Zenith Bank Naira MasterCard, GTBank Naira MasterCard, Access Bank Visa card, FCMB card, UBA Prepaid Card (Africard), and Wema Bank Dollar Card.
How do I advertise my business on Facebook?
The following are steps to advertise and promote your business on Facebook:
- Choose Promote on your Facebook business page.
- Select a goal.
- Select an ad creative
- Build an audience
- Decide on a Budget
- Choose a Duration
- Analyze your payment method
- Publish your Ad
Steps to Run Advertising on Facebook
The proper technique to run a Facebook advertisement on your account or page is as follows:
- Create a Facebook account.
- Create a Facebook Page or a personal account to create an advertisement.
- Decide on a goal
- Selecting your audience
- Decide on a budget.
- Finish off your advertisement
- Keep track of the effectiveness of your advertisement
- If performance isn’t satisfactory, change your advertisement’s specification.
Can I use PayPal to pay for Facebook Ads in Nigeria?
Your Nigerian PayPal account can be connected to your bank account, allowing you to move funds from your bank account in Nigeria into your PayPal account to pay for Facebook ads. After that, you can utilize the money that was transferred to your PayPal account to buy Facebook advertising.
What is the Best Way to Pay for Facebook Ads in Nigeria?
Having your ad account in Naira (₦) is the best option to make quick payments for Facebook advertisements in Nigeria.
This implies that when creating a new ad account, you must ensure that the currency is in Naira. You can also change the currency of your ad account from dollars to naira, but doing so will require you to create a new ad account and you will lose access to all the features of the previous account in dollars.
The best way to fund your Facebook ad account once it is in Naira is using PayU. PayU is a payment system that enables online purchases of goods and services as well as payment acceptance by businesses.
PayU is a payment system that enables online purchases of goods and services as well as payment acceptance by businesses. Because I utilized PayU to buy Facebook and Instagram advertisements in Nigeria and no one has ever complained, I’d like to suggest it.
Why can’t I pay for Facebook ads?
Your bank, not Facebook, is typically at fault if you’ve tried to pay for Facebook ads but your Nigerian bank card was declined.
Either your bank cannot handle your online payment or your card is ineligible for internet purchases. Campaigns on your Facebook account will suddenly stop running or won’t run at all when an online banking payment is declined.
The Central Bank of Nigeria (CBN) now has rigorous guidelines for online dollar transactions. Because of this, there is a cap on the amount of money you can spend online.
In Conclusion,
Although not all credit cards are accepted by Facebook and Instagram, the payment process is rather simple. I’m confident that using the above-described techniques, you can pay for Facebook and Instagram advertisements in Nigeria without encountering issues with bank spending limitations or declined credit cards.
Your business has the ability to assist you in achieving your goals without stress if you have the appropriate resources, training, and mentorship.
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