Digital Marketing Insights

How To Leverage TikTok Marketing For Business Growth in Nigeria (2023)

TikTok Marketing

TikTok is one of the top social media apps in the world. Using TikTok marketing for your business will help you get the tremendous leads and customers you want online. 

Since its launch in 2016 and with over a billion monthly active users, it has become one of the world’s most used social media platforms. TikTok currently ranks as the second most downloaded social app in Nigeria.

Moreover, Thanks to TikTok’s cutting-edge features, including its short-form video format and innovative editing tools, businesses can connect with customers and promote their goods on this network.

In this article, we will show you how to use organic TikTok marketing to boost your business’s growth in Nigeria.

Why TikTok Is Important To Businesses

In Nigeria, most musicians are seen to promote their music via TikTok because it is termed the “dancing app,” but it is more than that, and we have seen many small businesses use it to their advantage.

Statistics show that TikTok makes up 47.7 percent of 34 million social media users in Nigeria. It is a great social app that is very popular among the youth. TikTok marketing is definitely worth tapping into for your business growth. It is one of the best apps you can include in your social media marketing strategies.

Its short-form videos allow people to go viral, and there are barely any restrictions or shadow bans, unlike other apps like Instagram. One of its unique features is social sharing. People have the opportunity to share your TikTok video across different social media apps, and your business name can become popular from just the act of sharing. 

If you are looking to grow your business digitally, then TikTok is where you should be. Although the algorithm’s inner workings are still unknown, TikTok seems to make it much simpler for the videos you upload to become more popular than other social media sites. It has the ability to turn a nobody into somebody. Just take a look at Khaby Lame, for example.

On Tiktok, your business can also have its own unique influence, and you only have to create original and creative content. You also have the opportunity of getting an international audience.

One of the other great things about TikTok is that you do not need to be a professional to create amazing videos. You can always start with what you have by using your smartphone.

Before we dive into how you can use TikTok marketing, let’s show you how you can open a TikTok business account. 

How You Can Create A TikTok Business Account

TikTok Business account

You can follow these easy steps to create a business account on Tiktok. 

  1. To get started, download and install the TikTok app on your mobile device.
  2. Open the TikTok app and tap on the “Me” icon at the bottom right corner to go to your profile.
  3. Click on the three horizontal lines at the top right corner to open the menu.
  4. Select “Manage account” and then select “Switch to Pro Account.”
  5. Choose the category that best describes your business and tap on “Next.”
  6. You can choose to connect your TikTok account to your Instagram or YouTube account if desired or skip this step.
  7. Read and agree to the TikTok Business Account terms of service.
  8. Provide the necessary information for your business, including contact details and website.
  9. Verify your email address and phone number if prompted.
  10. Customize your profile by adding a profile picture, username, and bio.
  11. Start creating and posting content for your TikTok Business Account.

Now that we know how to create a TikTok business account let’s dive into TikTok marketing for your business.

How To Use TikTok Marketing To Improve Your Business

1. Leverage Hashtags and Challenges


You can create your own hashtags and challenges on TikTok as a way to boost your brand’s image. Making user-generated content (UGC) and pushing branded challenges is one of the best methods to use TikTok for growth. With this TikTok marketing method your business is sure to go viral.

You can also start by looking for trending hashtags for your sector and target market. To improve discoverability, add these hashtags to the captions of your videos.

When you participate in popular challenges, you tend to increase your business’s visibility. Find popular challenges on the Discover page to use as inspiration for content creation. To get the most out of hashtags and challenges on TikTok, keep in mind to be original, genuine, and consistent.

A successful challenge can be created by:

  • Making participation simple and straightforward.
  • Offering perks, such as freebies or discounts.

2. Collaborate With Creators

TikTok creator

One of the best ways to boost your business’s growth on TikTok is to make use of creators. You can try using the duet function to create content with creators.

You may get creative solid assets that resonate with a market relevant to your business by hiring the right creators and giving them the creative freedom to make entertaining content that works for their audience.

When choosing a TikTok creator, you will need to verify if their audience fits your target demographic, examine their sincerity and level of engagement and clearly state your expectations and goals for the relationship.

For example, Viva, a detergent soap company in Nigeria, collaborated with popular TikTok creator, Jenni Frank, to create a 60 secs campaign on why Viva is the best choice. It was a fun and creative video with over a million views and over a hundred thousand likes.

Working with TikTok creators can be a great method to increase the credibility and visibility of your brand. Influencers are the best partners for advertising your goods or services since they already have a following that trusts their recommendations.

3. Create Emotive Content

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Emotional content allows you to have a deeper connection with your audience. You can create dynamic and moving content by giving a behind-the-scenes to how you began your business, making your products, or anything that really speaks to the growth of your business.

You can also create emotional content by telling a story. You can tell the stories of customers’ reviews that really moved you when you read or watched them.TikTok is a platform that allows your stories to go viral even if you think they will not. Humans know how to connect to stories, so tell stories that can move your audience.

Your stories and content can make you end up the viral #TikTokMadeMeBuyIt which currently has over 54.3 billion views.

4. Quality and Educational Content


People enjoy expanding their knowledge, and TikTok has developed into a fantastic platform for educational information. You can always show people how to make stuff or share something that is not common knowledge in your line of business.

Producing educational and entertaining videos can help you promote your goods or services, and your businesses can profit from this. The TikTok generation is picky when it comes to the media they consume. They seek out short, enlightening content that improves their lives without taking up too much of their time.

For this reason, instructional content on TikTok consistently ranks among the top content categories. A while back, the hashtag #TikTokTaughtMe became very popular and had over 8 billion views.

5. Make Use Of Keywords For Captions


Using keywords in your TikTok captions is a successful technique to improve the searchability of your content and connect with the right audience. Find keywords that are associated with your company, your goods, or your services to start.

 Make sure these keywords complement the content and message of your film by naturally incorporating them into your captions. Think about including essential information such as product names, advantages, or differentiators.

 Put your keyword(s) near the beginning of your caption to increase visibility. Additionally, keep track of any hot industry themes or keywords and use them when appropriate. 

You can maximize the effect of your TikTok video by balancing keyword use with interesting and brief captions.

6. Highlight Customers Testimonials

Customer testimonial

On TikTok, emphasizing customer reviews can be a powerful strategy for increasing your brand’s credibility and trust. Start by locating happy clients who have left commendable reviews.

Create brief video testimonials that highlight their experiences and the value they received from your goods or services. To make the testimonies stand out, use eye-catching images, intriguing captions, and pertinent hashtags. 

You can encourage your customers to tag your account or use a specific hashtag while posting their videos. Respond to, like, and share these videos on your own profile to show your interaction with them. This tactic inspires people to believe in and use your business by showcasing content to customers.

How To Sustain TikTok Growth For Your Business

You have now created your TikTok business account and know the pointers for growing your business on it.

But how can you keep your growing audience entertained?

We have curated four things you can do to keep your customers and reach potential ones too.

1. Stay On Top Of Trends

To maintain relevance and engagement, your business needs to stay up to date on TikTok trends. To achieve this, frequently look through the Discover tab and pertinent hashtags to find hot topics and problems.

 Follow influential creators and keep an eye out for their material in your line of business. Keep an eye out for popular themes and films, and modify them to fit your brand.

 Keep up with outside sources like news, pop culture, and current affairs since they might inspire hot content. In order to stay creative and keep up with changing trends, don’t be scared to experiment with various content styles and forms. 

Businesses may efficiently attract attention and encourage interaction by keeping up with the TikTok community.

2. Engage Your Audience

TikTok audience engagement is essential for business growth. Create engaging and informative material that appeals to your target audience in order to do this. Encourage engagement through comments, likes, and shares. 

Show your audience that you value their feedback by participating in discussions and actively responding to their remarks. To promote interaction, team up with other creators, hold competitions or challenges and make use of hot features. 

3. Go Live

An excellent method to involve your audience and foster in-person engagements for your company is to go live on TikTok. Tap the addition (+) button in the bottom-center of the screen, then choose “Live” from the list of recording options to go live. 

Give your live session a compelling title before it begins to draw viewers. Engage with your audience during the live session by answering questions, replying to comments, and thanking viewers. 

Encourage engagement via interactive exercises such as surveys, contests, or shout-outs. Promote your live session in advance to build interest and alert your fans. Going live on TikTok offers a unique chance to engage with your audience, establish rapport, and foster a feeling of community around your company.

You can also earn from your lives through what TikTok calls “gifting.”

4. Analyze Your TikTok Analytics

Knowing how well your company is performing on TikTok requires analysis of the platform’s metrics. Access the analytics dashboard of your TikTok Pro Account to do this. Examine important metrics like views, likes, shares, and comments to determine the level of engagement with your content. 

To appropriately adapt your content, pay attention to your audience’s demographics, including their geographic area and gender. To duplicate the success of the most successful videos, identify and examine their traits.

 Follower engagement and development should be tracked throughout time to evaluate the success of your strategies. Utilize these insights to improve your content strategy, spot trends, and make data-driven choices to increase the influence of your company on TikTok.


When done correctly, TikTok marketing can significantly aid in the digital expansion of your business online. Before using the platform, make sure your target audience fits the TikTok user demographic.

Learn what kinds of content your target audience consumes. Look at the work that your rivals are producing. Create your own content marketing strategy after that to make sure you’re ready.

Consult a digital marketing specialist if you want to take advantage of the prospects TikTok provides. Your business has the potential not just to be a Nigerian brand but a global one. You can appeal to both the national and international markets all through the use of TikTok.

If you have any comments or questions, leave one right below for us!

We look forward to hearing from you.