Business Digital Marketing

Content Pillars: How To Create One For Social Media (Examples)

content pillars

 You can liken content pillars to the bedrock of ideas that help you stay organised and cosintent.                                                                                                                                     

Social media has dominated our lives in the current digital era. Social media is the go-to tool whether we want to express our ideas, interact with friends, or market our business.

However, it is easier said than done to build a strong social media presence. It’s simple to become disoriented and lose concentration with the variety of platforms and content types available. Social media content pillars are useful in this situation.

Your struggling days with social media post ideas are over. 

What is a Content Pillar?

A content pillar is a predetermined theme, subject, or guiding principle around which you post your content. These themes serve as the cornerstone of your social media strategy, ensuring that your messaging is coherent and consistent.

You can establish a course of action for the kind of content you want to produce and share by defining the content pillars. With a consistent brand voice across all platforms, this makes it simpler to design and carry out social media initiatives.

The building blocks for producing different types of content are known as content pillars. They can be divided up into smaller, more targeted content pieces like blog posts, infographics, podcasts, or social media updates. These derived pieces are connected back to the primary content pillar, forming a collection of related content that ties to and supports the main idea.

You can have 3-7 content pillars for your social media. 

Why You Need Content Pillars

content pillars

Your business requires content pillars for a number of important reasons. Content pillars help to position your business as an authority in its field or specialized market. A business can demonstrate its experience and understanding by producing in-depth, comprehensive materials on particular subjects.

 As a result, the company is better positioned to become its target market’s go-to source for knowledge and solutions. Additionally, using content pillars makes it much simpler to manage your social media content calendar.

You can get more followers, extend your reach and impact, and eventually boost the amount of traffic and leads that come to your website by developing high-quality, educational, and entertaining content centered around your content pillars.

How To Develop Your Content Pillars 

Creating content pillars involves a strategic approach to ensure they are comprehensive, valuable, and aligned with your business goals. Here’s a step-by-step guide on how to create content pillars:

Define your target audience

Understand who your content is intended for. Identify their needs, interests, and pain points. This will help you choose topics that resonate with your audience and provide value.

Identify core topics

 Choose broad topics or themes that align with your business expertise and target audience’s interests. These core topics will serve as the foundation for your content pillars. Consider the key areas or subtopics that you want to cover comprehensively.

Conduct research

 Dive deep into each core topic and gather relevant information, statistics, examples, and other valuable resources. Research industry trends, customer preferences, and emerging topics related to your core topics. This will ensure that your content pillars are up to date and provide valuable insights.

Outline subtopics

 Break down each core topic into subtopics that cover different aspects or angles. These subtopics should be relevant, informative, and provide a comprehensive view of the main topic. Organize them logically within your content pillar.

Develop long-form content

 Create comprehensive and detailed content for each pillar. This can be in the form of a blog post, article, guide, or video. Ensure that the content is well-structured, engaging, and provides in-depth information on the subtopics within the core topic.

Interlink related content

 Within each content pillar, link to other relevant resources, blog posts, or content pieces you have created. This interlinking strategy helps create a cluster of related content, improving user experience and SEO.

Repurpose and distribute

 Repurpose your content pillar into smaller pieces of content such as blog posts, social media updates, infographics, or videos. Adapt the content to different formats and distribute it across various platforms to maximize its reach.

Monitor and update

 Regularly monitor industry trends, customer feedback, and changes within your field. Update your content pillars as needed to ensure accuracy, relevance, and to provide the most up-to-date information to your audience.

Remember to align your content pillars with your overall content strategy and business objectives. They should address the needs of your target audience, establish your expertise, and provide valuable resources. By following these steps, you can create content pillars that serve as foundational resources, drive traffic, engage your audience, and support your content marketing efforts.

Types of Content Pillars

They offer a structure for regularly creating great content that is in line with the goals of the business and the target market. Here are some typical content pillar types:

1. Educational/Informative

This pillar focuses on providing valuable information, tutorials, guides, and how-to content related to the brand’s niche or industry. It aims to educate and empower the audience with knowledge.

2. Entertaining

This pillar revolves around creating engaging and entertaining content such as videos, quizzes, games, memes, and stories that capture the attention and interest of the audience.

3. Inspirational/Motivational

This pillar aims to inspire and motivate the audience by sharing success stories, personal development tips, uplifting quotes, and content that encourages self-improvement and positivity.

4. Product/Service-related

This pillar is centered around promoting and showcasing the brand’s products or services. It includes product reviews, demonstrations, comparisons, customer testimonials, and announcements.

5. Behind-the-Scenes 

This pillar offers a glimpse into the brand’s internal workings, culture, and processes. It may include interviews with team members, office tours, sneak peeks, and stories that humanize the brand.

6. User-Generated/Community

This pillar involves highlighting content created by the audience or engaging with the community. It can include user-generated reviews, testimonials, case studies, social media challenges, and featuring customer stories.

7. Industry News/Trends

This pillar focuses on sharing the latest news, updates, and trends within the brand’s industry. It keeps the audience informed about relevant developments and positions the brand as a knowledgeable resource.

8. Thought Leadership

 This pillar establishes the brand as an authority in its field by sharing expert insights, opinions, research, and analysis. It aims to provide unique perspectives and engage in industry conversations.

9. Lifestyle/Personal

This pillar connects with the audience on a personal level by sharing content related to lifestyle, well-being, hobbies, and personal experiences. It helps build a relatable and authentic connection with the audience.

10. Social Responsibility

 This pillar emphasizes the brand’s commitment to social and environmental causes. It involves sharing content about sustainability, charitable initiatives, community involvement, and raising awareness about important issues.


Building a solid social media presence and increasing traffic to your website require the creation of social media content pillars.

You can develop a successful social media plan that establishes you as a thought leader in your field by determining your target audience, picking the best platform, coming up with subjects and keywords, writing high-quality material, promoting your content, and tracking your results.

Building social media content pillars is a continual process of refining and improving your approach to reach your company objectives, so keep that in mind.