7 SEO Tips To Boost Your Website Ranking on Google is a post that guarantees you the top spot on Google search engine result pages. No long stories, straight to the point approach using SEO techniques
It is not about having a website but making people see you when they search is the ultimate goal. To be seen means you have to be on the search engine first page ie search engine result pages (SERPs). Research has shown that the first page of search engines gets around 95% of web traffic.
There is a popular digital saying that goes thus “the best place to hide a dead body is page 2 of Google (search engines). No lies as about 75% of internet users do not go beyond the first page of google except those into research works.
You can rank on page one and this is somehow easy but requires a task and one of them involves you paying to rank for selected keywords in your industry. However, consistency is key and that may be an expensive idea to realize when you pay to drive traffic to your site.
Another means and the best and cost-effective method is through SEO. This involves optimizing your website content, configuration to help rank and also maintain your position on the first page without paying a dime. All it requires is your dedication and persistence to improve your SEO ranking
There are a number of things that can boost your website traffic in line with SEO practice. Keep reading to find out about our 7 SEO tips that are sure to increase your website ranking on google.
SEO Tips To Boost Your Website Ranking on Google
1. Optimal Page Speed
Speed of loading of your site matters a lot as Google takes it seriously and uses it as a ranking factor to determine your site user experience.
According to research, 57% of people will leave a website that takes forever to load while about 80% of them will not return. When this persists, you start losing traffic. There’s a lot of alternative businesses that visitors can patronize, and a sluggish website is a turn-off for visitors and will make them switch to a competitor’s website.
Besides, Google takes note if your website doesn’t retain traffic – increased bounce rate. Google’s mission is to serve the best information possible to people across the world in minimalistic time. People leaving your website just as soon as they get on it simply translates your website doesn’t have valuable content. considering the fact that your site may actually contain valuable content, you should avoid factors that increase page load time such as unoptimized images.
2. Mobile Responsiveness
It has been proven in recent times that a lot of people visit websites and do other searches more from their mobile devices than on laptops.
For web owners, you must ensure a responsive design to adapt to any device with ease. It is a turn-off if a visitors visits from a phone is seeing a desktop version which requires him/her to stress in getting info. They may never visit again.
To check if your site is mobile-friendly, use Google’s mobile-friendly test. All you need for this test is your website address and the result will be provided in no time. If your site is mobile-friendly, the result will be Yes, but if it is not, the result will be No.
3. User-friendly Site Architecture
Your site structure and configuration matter. This is tied to your SEO and ranges from colors, navigations, and images to loading of the site. The color on your website should resonate with your brand color so that people won’t get to your site and feel like they are on the wrong website.
Maintain good housekeeping and siloing. It is also important to ensure that the pages on your website are arranged in a way that users move from one page to another with ease.
Ensure it takes few clicks for one to migrate from a page to another stress-free. Ensure your audience have the best experience possible.
4. Google My Business
Looking to get traffic and rank high locally, then you need take advantage of Google my business. It helps to improve your local SEO and get traffic to your website.
With this Google tool, you get to set the address of your business, opening hours, website as well as phone numbers. Similar to Facebook page
Another credible thing about Google my business is that it projects your business’ legitimacy to potential customers based on the review made by existing customers. We strongly advise you to take advantage of this tool. It gives you an edge over your competitors who are not utilizing it. If you’re not yet using this as part of your SEO strategy, now is the best time to set up Google my business for your business.
The importance of a blog can not be undervalued as it is a strong way of getting on the first page of SERPs. We have lots of blog content on the first page of Google as we make use of buyers’ keywords.
Blogging is a great instrument that brings lots of effects on a website which includes driving great traffic continuously, improving SEO, providing solutions to visitors as well as existing customers.
It helps you to offer valuable and relevant content to your audience, basing on your expertise in your field or industry. It is about sharing your knowledge with people and helping them solve issues. This will make you a thought leader in your field and you’ll be at the top of mind whenever a solution is needed. When you offer valuable content that solves audience needs, you get a better ranking.
6. Optimized Images
For every media used, ensure it is optimized. We know that people prefer visuals to text. Images, infographics, and videos are all ways to get your audiences to engage more with your content. Always ensure you optimize images by using your keywords as the file name as well as “alt text”.
“Do not” use heavy image files, this will increase the page load time as well as take up storage unnecessarily. you can reduce the size of the image and retain the quality by compressing it.
7. Valuable & readable Content
Put your content in simple terms that can be read and understood with ease. You did not create your website to show off your grammatical strength.
Also, maximizing white space. Break your content into shorter paragraphs to make it flow and easy to read. Ensure the use of headers in your articles. This makes your visitors develop an affinity for your articles since it doesn’t look overwhelming to them.
All said here are summarized for a quick recap. The guaranteed way to drive organic traffic is to rank on the first page of Google, thereby becoming visible when people come searching for you. A quick recap of the tips mentioned.
- Increase page speed
- Mobile responsiveness
- User-friendly site structure
- Google my business
- Optimized images
- Unique and readable Content
Apply these and other SEO methods and you will be on your way to ranking higher than the competition. But note that it requires consistency and patience as Rome was not built in a day.
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